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THE DARK SIDE
Created and produced by Doug Rogers (EastWest) and David Fridmann (MGMT, The Flaming Lips etc.), THE DARK SIDE is the first of its kind: an unconventional, 40 Gigabyte, hip and exciting collection of virtual instruments, some dark and eerie, and some which have been purposely—and skillfully!—mangled, distorted, or effected out of all recognition.
THE DARK SIDE provides inspiration for all composers and artists looking for something unique and different, and of course, if you work in film, TV, and game music production, this will give you an edge to separate you from your competitors.
THE DARK SIDE includes a vast, 40 Gigabyte collection, including dark and eerie instruments, and highly processed drums and percussion, basses, guitars, ethnic, keyboard, strings, and effected instruments, all organized into instrumental groups so you can create complete tracks.
Producer DOUG ROGERS was awarded the 2011 MIPA Award for THE DARK SIDE at the Frankfurt Musikmesse. Over 100 international magazines selected the winner. This is the second MIPA Award for Rogers in the last 4 years, having won it for FAB FOUR in 2008. The MIPA has become the "Grammy" of the Musical Instrument industry.
To produce THE DARK SIDE, Rogers partnered with Grammy Award-Winning record producer David Fridmann, whose unconventional (and successful) work with the likes of MGMT, The Flaming Lips, Weezer, Mercury Rev, Saxon Shore, Ammonia, Ed Harcourt, Sparklehorse, Café Tacuba, Elf Power, Mogwai, Thursday, The Delgados, Low, Phantom Planet, Gemma Hayes, Goldrush, Tapes 'n Tapes, Hopewell, Black Moth Super Rainbow, Number Girl, Zazen Boys, Sleater-Kinney, Clap Your Hands Say Yeah, OK Go, and Tame Impala etc. he had long admired.
The Concept for The Dark Side: Creativity without limits!
THE DARK SIDE idea came to me when I was mentoring a young alternative group about some demos they sent me. To my ears, the tracks didn't sound tough enough for their intended market, so I told them they needed to toughen up their sound," said Doug Rogers, Award-Winning Producer at EASTWEST. "I looked around for sounds that could accomplish this and found absolutely nothing, even in our own vast collection. I saw this huge, gaping hole in the market that needed to be filled. Then and there, I decided to make it my next project after my recent pristine orchestral productions, a complete aural turn-around."
Rogers partnered with Grammy Award-Winning record producer David Fridmann. Fridmann's "no rules" style of production was exactly what Rogers was looking for to help produce THE DARK SIDE instruments.
Once they got started, they were like bulls in a china shop: mass aural destruction was the name of the game. They turned traditional instruments into highly processed drums, percussion, basses, guitars, ethnic, keyboards, strings, and FX, all organized into instrument groups for easy audition and recall.
Rogers and Fridmann not only tapped into a wealth of recording and producing experience for THE DARK SIDE, but had the gear to match. Many individual instruments were processed through 5 or 6 effects units, some of the vintage and esoteric tube variety owned by the pair.
THE DARK SIDE distorted and mangled instruments are designed to stand out in a mix, or to disturb the senses. With today's brick-wall limiting, distorted instruments may be the only production trick left to highlight instruments, a successful technique used often by Radiohead, Muse, Nine Inch Nails, etc.
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